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Hello, I'm Gemma

I'm a writer and editor with a love for bringing the world of luxury hospitality and travel to life through words. With experience writing for some of the industry’s most renowned brands, I craft stories that inspire, engage, and transport.

Featured Articles

An essential guide to Jumeirah Bali

Bali’s story is intertwined with the influence of the Majapahit Empire - a Hindu-Javanese dynasty from the neighbouring island of Java, whose legacy lives on in the island’s architecture and culture. Perched along the cliffs of Uluwatu, Jumeirah Bali sits quietly in the coveted Pecatu region. Surrounded by tropical greenery and lapped by the warm waters of the Indian Ocean, the all-villa resort is a place where time slows to a peaceful pace, inviting guests to pause and rediscover their inner-ba...

Beyond the chef’s table

In a hidden room, anticipation builds as the lights dim and mesmerising visuals ripple across the table, walls, and ceiling, while live performances draw you deeper into the moment. It’s a dining experience that awakens every sense, immersing you in a world far beyond the plate.
 
At the heart of this culinary journey is Chef Andrea Brugnetti, whose Italian roots and reverence for the sea inspire every dish he creates. Growing up close to the Mediterranean shores, his passion for vibrant, fresh...

A mother and son’s culinary legacy

The kitchen is more than a workspace for Beatrice Segoni and her son Luca Crostelli - it is a place where tradition is passed down like a family heirloom. Now at the helm of two of Jumeirah’s signature Italian restaurants - Pierchic at Jumeirah Al Qasr and the newly relaunched Cala Vista at Jumeirah Mina Al Salam - the pair infuse Dubai’s dining scene with their personal interpretations of Italian cuisine. Each dish reflects a quiet reverence for their roots in Italy’s rolling countryside by the...
Jumeirah •

Restaurants in Europe: Top 3 European Dining Experiences

As the joys of summer stretch out before you, join us on a gastronomic journey across Europe. From Capri’s sun-drenched cliffs and Mallorca’s sugary shores, to the sophisticated streets of Knightsbridge, each destination promises a unique dining experience. While away leisurely summer days with inspiring flavours in beautiful settings.
 

Capri in summer is a fever dream: rugged cliffs rise from azure waters, coloured bougainvillaea cascades over whitewashed walls, and cobblestone paths wind thr...

Recent Articles

Explore a curated collection of my latest stories.

Rocco Forte Hotels •

Family Scavenger Hunts Across Edinburgh, Brussels and Florence

For a warmer retreat, Florence offers a Percy Jackson-themed scavenger hunt, perfect for fans of Rick Riordan’s series. Percy, a modern demi-god and son of Poseidon, navigates a world of ancient mythology - just like Florence, where Renaissance art and history are deeply rooted in tales of gods and heroes. Starting at Hotel Savoy, just steps from the majestic Duomo, families will journey through ancient streets, solving riddles that bring Greek mythology to life. As you explore, landmarks like t...

Embrace the spirit of the season

The festive season brings with it a sense of generosity and warmth, imbued with the individual nuances of our hotels and their heritage. From the crystalline waters of the Maldives to the twinkling avenues of London, each destination offers an experience woven into its surroundings. Here, moments are crafted to invite calm, reflection, and connection. It’s a time to step away from the rush and share in meaningful experiences with those closest to you. Wherever your journey leads, Jumeirah create...

Follow the winter sun

As we welcome winter across Europe, a special yearning for sunlit escapes to far-flung shores arises. Here, warmth, joy, and togetherness shape cherished memories. Seek solace on the glittering coasts of Jumeirah’s enchanting destinations, where life’s shared moments are celebrated, and each detail is thoughtfully crafted in beautiful surroundings.
 
Dubai: celebrations along the coast
 
Dubai, with its striking skyline, pristine beaches, and year-round warmth, beckons as a playground where adve...
Jumeirah •

Journeying through taste and adventure with Jumeirah

At Jumeirah, each day unfolds in new and unexpected ways, where the rhythm of life flows through sun-dappled shores, hidden coves, and quiet moments of discovery. Whether you’re exploring untamed landscapes or simply enjoying letting time melt away by the sea, each experience finds its perfect close around the table. Here, the day’s adventures are shared, stories come to life, and connections deepen over dishes that reflect the essence of each destination. From coastal wanderings to romantic ret...
Jumeirah •

Meet the Chef: The artistry of food

At Jumeirah, food is more than just a meal - it’s a quiet moment of connection, a gateway to cherished memories. Our chefs embrace this philosophy, crafting dishes that stir emotions and transport you to faraway places. Whether it’s a leisurely Mediterranean bite by the water’s edge or a Michelin-starred experience high above the city, every meal promises to nourish both the body and the heart.
Understanding the special bond food creates, Jumeirah has introduced an exclusive ‘Meet the Chef’ expe...
Rocco Forte Hotels •

Winter Wellness Weekend

As winter draws near, Europe’s cities take on an intimate charm, with quieter streets, crisp air, and a subtle hum of excitement as the festive season approaches. With cooler weather comes the perfect time to prioritise self-care. After exploring historic sights and bustling neighbourhoods, find solace in the warmth of our hotels and their serene spas – the perfect spot for a restorative weekend away.
A pre-Christmas getaway to Mayfair brings frost-kissed mornings, bundled-up walks through nearb...
Jumeirah •

The fascinating details of Talise Ottoman Spa

Resting on the pristine shores of Dubai’s iconic Palm Jumeirah, Jumeirah Zabeel Saray brings the grandeur of ancient Istanbul to life. Inspired by the majestic palaces of the Ottoman Empire, this resort dazzles with its exquisite, award-winning Talise Ottoman Spa - the largest in the Middle East.
 
Here are five captivating reasons why Talise Ottoman Spa is the ultimate wellness destination:

A blue ‘watching eye’ greets you as you approach the main entrance of the hotel and spa. This welcoming...
Rocco Forte Hotels •

Touring Brussels’ best chocolate shops

Chocolate in Brussels is more than a treat; it’s a tradition, an artform, and a reflection of the city’s heritage. From the steps of Hotel Amigo, we guide you through cobblestone streets, where you’ll discover a mix of master chocolatiers, rising stars, and guardians of Belgian’s sweetest tradition. Discover a different side to chocolate,  in the city that perfected it.
Your journey begins at Neuhaus in the historic Galerie de la Reine, only a 4-minute walk from the hotel. Stepping inside, you’r...
Jumeirah •

Calm in the city

Cities often pulse with a frenetic energy, and Dubai is no exception. Here, towering skyscrapers dominate the skyline, and the daily hustle creates a dynamic rhythm. While many seek an escape for relaxation, why not enjoy both? Jumeirah Living World Trade Centre Residences offers a serene space amidst Dubai’s vibrant atmosphere. Enjoy the city’s finest restaurants, shops, and theatres from a place that fosters a harmonious balance of well-being and social experiences. Drawing inspiration from th...
Rocco Forte Hotels •

Beyond the castle: Edinburgh’s seaside getaways

Edinburgh is famed for its storied past, hearty food, and thrumming cultural scene. From Edinburgh Castle to the lively Princes Street where The Balmoral has stood for over a century, it’s no surprise that the city’s coastal charm is often overlooked.
Yet, just a short journey from the city’s cobblestone lanes, Edinburgh’s sandy shores offer a serene, and salty, escape. Within just an hour’s drive from The Balmoral, discover our selection of Edinburgh’s finest beaches, and whittle away those lan...
Rocco Forte Hotels •

A Gelato Tour of Florence

The name Bernardo Buontalenti might not mean much to those outside of Florence, but it should. A prestigious Florentine architect and artist favoured by the Medici, he is also widely credited with inventing gelato. This frozen delight is now as synonymous with Italy as pizza and is deeply intertwined with Florence’s heritage.  Take a tour of the city’s most celebrated gelaterias, curated by the expert concierge team at Hotel Savoy. 
Wander Florence's cobbled pathways toward the first gelateria,...
The Pink Elephant •

Three Ways to Style Your Next Corporate Event

As the vibrant warmth of summer unfurls over London, it presents the perfect backdrop for corporate events that blend sophistication, connection, and relaxation. The Pink Elephant’s corporate package specialises in curating unique event experiences that foster camaraderie and celebrate team achievements in some of London’s most stunning settings. From elegant rooftop gatherings to serene park picnics, each event is meticulously styled to strengthen team bonds and enhance the corporate spirit....
The Pink Elephant •

Celebrating Women

Although we’d love to celebrate every woman we collaborate with, these standout individuals from our last corporate event represent just a glimpse into The Pink Elephant’s gifted network of women. Dive into Our Community page and you’ll discover a tapestry of partnerships, predominantly with women, alongside the dedicated women shaping The Pink Elephant brand from within. Spanning roles from textile designers and copywriters to our sustainability consultant, women infuse The Pink Elephant with c...
Jumeirah •

Adrienne Everett’s yoga studio with a view

Amidst the bustling rhythm of modern life, it's common to feel disconnected. Prioritising self-care and seeking tranquillity for the mind, body, and soul isn’t a luxury; it’s a necessity. Yoga, with its ancient roots and profound benefits, offers a refuge. It’s a practice that transcends mere physical exercise, fostering mental clarity and emotional resilience. Essentially, it carves out a space of calm where the soul’s melody can find its rhythm once more.

Imagine, then, this beautiful journe...
Rocco Forte Hotels •

Coastal charm in Sicily and Puglia

Along Italy's picturesque southern coastline from Puglia to Sicily, three of our hotels awaken to embrace the arrival of spring.  From rolling countryside hills to the sugary shores of inviting beaches, each retreat exudes its own distinct charm, offering an array of experiences for guests to discover…
The first thing you’ll notice at Verdura Resort is a deep sense of serenity. Here, amongst 230 hectares of ancient olive groves and fragrant orchards, guests enjoy utter seclusion alongside a host...
The Pink Elephant •

All Love Is The Same Love

Located in London’s heart, a city famed as a melting pot of cultures and characters, The Pink Elephant stands as a beacon of creativity and individuality. With its striking pink logo and an aesthetic that dances between quirky and sophisticated, the luxury event styling brand reflects the city’s embrace of uniqueness. This February, as London celebrates both LGBTQ+ History Month and Valentine's Day, The Pink Elephant champions the idea that all love is the same love. Guided by its founder Ian He...
Rocco Forte Hotels •

Christmas Gifting Made Easy with Rocco Forte Hotels

Tuscan Horseback Riding and Wine Tasting 
Hotel Savoy, Florence 
Discover the allure of Tuscany's gentle hills with an enchanting one-hour horseback ride, perfect for those with an adventurous side. Accompanied by a guide, explore Tuscany's colourful landscape on your way to a nearby winery and cellar to conclude your trip with a delightful wine tasting. 
Something to Celebrate
Hotel Amigo, Brussels
Experience an unforgettable stay in the heart of Brussels, moments from the historic, artistic, a...
Jumeirah •

Unforgettable last-minute gift ideas

As the festive season draws near, it's time to plan ahead to ensure a hassle-free celebration. In the midst of the frenzy of meal preparations and organising travel, it's easy to overlook certain tasks, especially when it comes to gift shopping. At Jumeirah Hotels and Resort's, we aim to make your holiday smooth and serene. We present a selection of luxurious gifts customised to suit every preference and requirement, providing a range of ideal last-minute presents to select from. Surprise your l...
Jumeirah •

London’s best art exhibitions to visit in 2024

London's ever-buzzing art scene promises an exciting palette of exhibitions in 2024, each a unique showcase awaiting exploration. From paying homage to Van Gogh’s evocative masterpieces and celebrating the illustrious career of Naomi Campbell, to immersing yourself in a Barbie-themed exhibition and the very essence of Sir Elton John. It’s a year of creative and captivating showcases to look forward to.
 
Step into a visual symphony at the V&A with "Fragile Beauty", a mesmerising collaboration wi...
Jumeirah •

Stunning villas for families and group vacations

Imagine a world where luxury knows no bounds, meticulously designed to host families and groups seeking extraordinary experiences. Our incredible collection of villas span across the Middle East, Europe and Asia and offer an array of unique experiences and activities to enjoy. Whether you yearn for the crystalline waters of the Maldives or the verdant rice terraces of Bali, our villas promise unparalleled luxury and unforgettable moments with your favourite people.
 

Nestled on the western cr...
Jumeirah •

An island for every kind of escape

Slow down and embrace the island way of life at our favourite secluded locations around the world. Whether you’re an avid foodie, a thrill-seeking adventurer or simply seeking a moment of peace and quiet away from the crowds, we have an island for every kind of escape.
 
Hidden among turquoise waters and sandy-white shores, Jumeirah Olhahali Island promises a tropical escapade. Adorned with leafy palm trees in the North Malé Atoll, this all-villa resort will rekindle your sense of adventure thro...
The Pink Elephant •

Our London Event Styling Story

OUR EVENT STYLING STORY



The Pink Elephant is an event styling brand in London, designed to elevate special occasions. Through close collaboration with their clients, The Pink Elephant creates events through a chic mix of luxury event decor, delicious grazing platters, sustainable wines, summer picnic boxes, festive winter hampers, and recently, the brand’s very own tablescape merchandise.Ian Henderson, the man behind The Pink Elephant, was born and...
The Pink Elephant •

Sustainable Wines For Events

Founded by Adam Bancroft in 1990, Bancroft Wines is a distinguished wine company providing a diverse range of high-quality and authentic wines with heritage. Since their beginning, Bancroft Wines has committed to representing smaller family-run and / or managed wineries from around the world. These wineries share a common goal, they’re all trying to be as sustainable as possible, often leading the way with regenerative farming and regenerating old land that was not being used in any way, plantin...